Allow me to introduce myself
Developing experiences and emotions through intentional design.
Highly motivated and results-oriented Design Leader with over 12 years of experience driving user-centric design solutions across Product Design, UX/UI Design, and Web Design. Proven ability to lead and mentor design teams, translating complex problems into intuitive and engaging user experiences. Skilled in user research, interaction design, prototyping, visual design, and front-end development. Passionate about creating innovative and impactful designs that elevate brand value and drive business growth.
Great observer of human race and their behavior around things, products and others. Scientific of services, products and interfaces for experimentation and implementation purposes. On duty of improving human life and enjoyment of things in artificial environments.
- Residence: COLOMBIA
- Experience: 11 years as UX Designer
- Open to New Challenges Available
- Address: Barranquilla, COL
- Industries: E-Commerce, Fintech, Education, Entertainment, Service, logistics and Brand Marketing.
Empathy, charisma, and positive energy to help create design practices that align with the languages and ambitions of both designers and stakeholders.
I am a scientist of services, products, and interfaces, dedicated to experimentation and implementation. My mission is to enhance human life and the enjoyment of experiences within artificial environments.
I have extensive experience in organizing and leading workshops, fostering collaboration between multidisciplinary teams and clients to co-create innovative solutions.
I design not just for users, but for real, complex, emotional, and unpredictable people. My superpower is empathy, guiding both my design and leadership to create meaningful interactions and make the world a little better.
My Design Process
Prepare with the team to understand the history and the events that have affected the project.
It is like a step back of everything so I can understand before starting.
Conduct research with users, stakeholders and investigation.
Surveys, customer service feedback, user interviews, heuristics evaluation, user feedback, Personas, Empathy mapping, Customer Journeys, etc.
Gather all research findings, Personas, user/customer journeys, data analysis and business strategy and synthesise user problems.
Have clear understanding of what is the problem we are going to solve.
Brainstoming sessions together with thecolaborators, peers and users.
Activities like Crazy 8’s, Design sprints and How might we’s
Also utilize fast low fidelity paper prototyping and expose ideas.
Collaborate and try pair designing or peer critique while building prototypes.
Discuss prototypes with business stakeholders, check feasibility with dev team and discuss interactions and components with team.
Test prototypes with real or mocked data.
Guerrilla test with Internal staff. look for in product user feedback.
When possible, I should be able to analyze my deliverables not only with end user but also with the starting purpose of the development of this solution.
Stay in communication with the dev team and the QA individuals in order to keep track of your designs. help devs to achieve the design and help QA in order to reach quality expectations.
