Fintech Web+mobile ecommerce store for financial products.
The Project
In an exciting venture to redefine financial accessibility, I spearheaded the design of a fintech e-commerce platform offering a self-managed store for financial products. The goal was to empower users across the country to explore, compare, and purchase diverse financial products with ease, transparency, and confidence. The platform was crafted to be highly user-centric, addressing the needs of individuals unfamiliar with complex financial processes and providing them with an intuitive and seamless experience.
What was my contribution
Led UX/UI Design:
- Defined the user experience strategy and designed responsive interfaces for web and mobile platforms.
- Ensured accessibility and usability for a diverse demographic.
- Prototyped and iterated on designs based on user testing and stakeholder feedback.
Facilitated Collaboration:
- Acted as the bridge between the design team, copywriters, business analysts, and stakeholders.
- Organized and led workshops to gather requirements and brainstorm innovative solutions.
- Advocated for user-centered design while balancing business objectives.
Created Visual Identity:
- Established a consistent visual language to reinforce brand identity across platforms.
- Designed a component-based system for scalability and ease of maintenance.
Streamlined Interactions:
- Designed workflows that simplified complex financial processes into digestible steps.
- Implemented features like comparison tools, personalized recommendations, and a seamless checkout process.
Process
- Conducted user interviews and surveys to understand pain points and expectations.
- Benchmarked competitors and identified gaps in the market.
Created wireframes, prototypes, and user journeys to visualize and test ideas.
Gathered feedback through usability testing and iterated designs accordingly.
Worked closely with developers to ensure designs were accurately implemented.
Conducted regular design reviews to maintain alignment with the project’s vision.
Supported the team during the beta launch and collected user feedback.
Prioritized updates and enhancements based on user insights.
Takeaways
Empathy is Key: Understanding the users’ fears and aspirations helped us design solutions that truly resonated with them.
Collaboration Breeds Innovation: Working with diverse professionals enriched the creative process and ensured the final product met all objectives.
Continuous Learning: Every iteration offered valuable lessons, reinforcing the importance of adaptability and user feedback.
The Team
The success of the project was driven by a multidisciplinary team:
Designers: Created intuitive interfaces and ensured consistency.
Copywriters: Developed clear and compelling content to guide users.
Business Analysts: Provided insights on user needs and financial product details.
Stakeholders: Contributed strategic direction and feedback.
Developers: Brought the designs to life with precision and functionality.
Before and after
Toolbox
Figma, Sketch, Slack, Illustrator, Photoshop, Dreamweaver, DevOps.
