Fer Blandon

Product Designer

Design Lead

UX / UI Lead

Sr UX / UI Designer

Contractor / Freelancer

Fer Blandon

Product Designer

Design Lead

UX / UI Lead

Sr UX / UI Designer

Contractor / Freelancer

Web-based voyage logistics for cruise by CARNIVAL CRUISE LINE

  • Start Date: 05/28/2022
  • End Date: 05/31/2023
  • Client: Carnival Cruise Line
  • Agency: Integris Group
  • Categories: Product Design

Web-based application used by shore side, ship board, and admin users to manage the contents and logistics, the program and the resources  of each voyage.

The Project

Days before each cruise voyage depart, entertainment managers and content managers, together along with shops, bars and restaurants inside the ship needed to come up with a plan for next voyage, mostly on all the resources, the menus, the activities, the personal, artists and so on.

The experience for all, were hectic and lack of syncronicity; so users created their own excel spreadsheets and worked with a data base console to guide on content, copy paste data and schedule activities.

What I was going to do

I designed a web based interface for PC, Tablet and Kiosk with all functionalities to schedule new voyages, scheduler for events and activities, templates for new voyages, printable papers for agendas and menus, setting of voyages on days, and many more features.

Process

Access to tools, demos, walkthroughs, trainings, interface inventory

User shadowing and interviews, defining users roles and tasks

Affinity diagram, Experience map, Task flows and  user goals priorization

Stakeholders statements, ideation matrix, information architecture, Sketch design concepts

Lo-fi wireframes, prototype, design system creation, mockups.

Usability testing, capture learnings, refine designs.

ADA team design reviews, figma handoff, QA and definition for dev team.

Takeaways

I learned to deal with stress in front of a discommunicated team by providing communication solutions, alternatives of negotiation, casual meetings and beign empathic with the different roles and mind sets of Stakeholders.

I also improved my pixel perfect eye and the way to provide boards in which I could coommunicate my processes and learnings.

The Team

I was a product designer, designing the app including UX and UI and delivering figma files for discovery, user testing files and prototypes to a design principal.

Before and after

Before Seams carnival
Before
voyages SeaMS dashboard
After

Toolbox

Figma, Figjam, Teams, Illustrator, DevOps.

Designs